Visiting college campuses has become more and more important. If a student has made the time and effort to make a trip, it shows genuine interest, something admissions officers refer to as "demonstrated interest."  At the 2014 annual conference of NACAC, admissions deans highlighted the growing significance of demonstrated interest to the admissions review process.  As one high school counselor noted, “it’s yet another hoop for students to jump through.”

ReadySetCollege defines the questions to ask tour guides and admissions officers and what to look for when walking around a campus.  ReadySetCollege also strategizes how to connect with key college faculty and staff before and after  the visit, and how to follow-up with college representatives to stay on the radar.